Synchrony Bank

In a category defined by transactional ads and fine print, Synchrony needed a more human way to connect with savvy savers. So, we did the unexpected for a bank and launched a cinematic short film. "The Lemonade Stand" follows a father and daughter’s evolving bond over a decade of small rituals and big transitions. By framing the savings journey through the grit of a childhood business, we turned a financial product into a narrative about showing up for those we love. Five unique cutdowns and 3,000 movie posters turned this single story into a multi-channel brand ecosystem.