Media
Media Services
- Full-Funnel Activation
- Planning
- Paid Social
- Retail
- Data + Insights
- Performance Intelligence
- Affiliate, Influencer + Creator
We treat media as a creative act. It’s not the container for the work; it’s part of the idea itself. We design placements that disrupt patterns, spark attention, and stretch ideas across contexts without losing their impact.
Media Case Studies
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OrangeTheory Fitness
Helping a category disruptor take back the crown in group fitness. -
Galen College of Nursing
Preparing the next generation of nurses.
Creative
Creative Services
- Integrated Campaigns
- Organic + Reactive Social
- Performance Marketing
- Branded Entertainment
- Brand Identity
- Production
We make work that demands attention. Every idea earns its place through originality, taste, and cultural sharpness. We put care into every detail, because lasting ideas come from intention, not luck.
Creative Case Studies
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Samsung
Humanizing the consumer relationship to AI-powered technology -
Synchrony Bank
Growing brand awareness through effective emotional storytelling.
Strategy
Strategy Services
- Brand + Creative + Social
- Content + Comms Planning
- Social Intelligence
- Community Management
- Business Consulting
We think in real time. Strategy lives in the world, not in decks. We find truth in behavior, tension in culture, and clarity in chaos, then turn those insights into ideas that actually move people.
Strategy Case Studies
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DSW
Reimagining the in-store experience for the warehouse of possibilities. -
Target
Unlocking innovation through social for the retail darling.
Media Case Study
Helping a category disruptor take back the crown in group fitness.
- Client:
- OrangeTheory Fitness
- Category:
- Media
- Year:
- 2024
The problem / tension
Franchisees faced an uphill climb post-pandemic, competing with a wave of new fitness brands eager to capitalize on homebound Americans. OrangeTheory found itself spending more on digital ads, but seeing fewer results as membership rates steadily declined—a tough pill to swallow for a category pioneer.
Solution
We teamed up with franchisee groups across the nation to reimagine their paid strategy with the help of new audience testing and segmentation, updated paid social campaign structures, and exploration and implementation of new creative tools and trends. From experimenting with new ad formats to harnessing the authenticity of user-generated content, we turned the focus back on what connects—and converts.
Results
Increased leads over 115% in just three months, helping our franchisee groups become the highest lead-to-member generators across the parent company. Talk about getting fit fast.
Media Case Study
Preparing the next generation of nurses.
- Client:
- Galen College of Nursing
- Category:
- Media
- Year:
- 2024
The problem / tension
Nursing isn’t just a career—it’s a calling. But lately, it feels like the call is going to voicemail. More than 100,000 registered nurses have left the profession since 2020. As the culture of work, education and care shift, our future health lies in the balance. Galen faced a tough challenge: how do you ask someone to take on the immense responsibility of nursing?
Solution
This wasn’t just about reaching prospective students—it was about connecting with them. Our 360° paid media campaign met future nurses exactly where they are, with messaging that didn’t just inform, but ignited a sense of purpose in the form of leads and enrollments to Galen’s 21+ campuses nationwide.
Results
57% increase in first time leads, and over 1.1M in media added value delivered.
Creative Case Study
Humanizing the consumer relationship to AI-powered technology
- Client:
- Samsung
- Category:
- Creative
- Year:
- 2025
The problem / tension
The AI industry loves to make lofty promises, but the complexity of adapting new home tech is overwhelming and breeds apathy. Samsung needed to overcome consumer skepticism around the connected home and shift perceptions from apprehension to genuine interest.
Solution
Through creative storytelling, we redefined the home - not as a place, but as a feeling: personal, intuitive, and ever-evolving. We showcased the accessibility and joy of a world where technology doesn’t ask you to adapt - it adapts to you.
Results
Campaign crushed benchmarks with increases in awareness, consideration, and purchase intent of Samsung’s AI appliance and tv product lines, resulting in the highest performing campaign in Samsung appliance history.
Creative Case Study
Growing brand awareness through effective emotional storytelling.
- Client:
- Synchrony Bank
- Category:
- Creative Branded Entertainment Strategy
- Year:
- 2025
The problem / tension
Synchrony Bank is committed to helping Americans build healthier financial lives by educating them about savings and providing great interest rates. In a market where most savings products are advertised the same way to consumers, the business challenge was to differentiate the brand and appeal to savvy and serious savers in an ownable and entertaining way.
Solution
So, we launched a short film. For a bank. Told through the evolving bond between a father and daughter who sell homemade lemonade together over a decade, "The Lemonade Stand" is a heartfelt story about the benefit of saving. It captures life’s small rituals, big transitions, and the quiet power of showing up for the ones we love. The short film didn’t live in isolation. To maximize investment, we prioritized a diversified content strategy resulting in the film, five unique cutdowns, and approximately 3,000 stills that were made into movie posters and lived on social and website.
Results
When surveyed, 85% of the brand’s audience shared that they felt “The Lemonade Stand” portrayed Synchrony as a bank who helps people meaningfully save.
Strategy Case Study
Reimagining the in-store experience for the warehouse of possibilities.
- Client:
- DSW
- Category:
- Creative Strategy Brand Platform
- Year:
- 2025
The problem / tension
DSW came to Crispin to evolve the brand’s positioning for the modern consumer as the number one destination for shoes. We knew we needed to create something long lasting that fuels emotional connection and brand awareness for a younger audience segment without alienating the core DSW shopper.
Solution
We reimagined the in-store experience through celebrating the feeling of never knowing what you might find when you walk into a DSW. The "Let Us Surprise You" platform embraces our inner-kid mentality to look for delight instead of practicality. To explore not because just to find something, but because exploring is fun. Because exploring different styles is fun. This came to life in a movement-forward CTV campaign, refreshed visual identity, and playful brand ecosystem.
Results
Response to brand refresh was overwhelmingly positive, driving “dramatic improvement” according to CEO in Q2 earnings report after posting 900-basis-point improvement.
Strategy Case Study
Unlocking innovation through social for the retail darling.
- Client:
- Target
- Category:
- Social Creative
- Year:
- 2024
The problem / tension
Target’s social channels had become a catch-all for content, losing focus as a strategic pillar to unlock innovation and drive growth.
Solution
We uncovered the sweet spot between connection and commerce, redefining entertainment as the key to winning in social. Instead of chasing trends, we reimagined how to sell products in ways that felt relevant and engaging. Take Pets of Tarjay: an episodic, reality TV-inspired campaign that humanized pets to promote a limited-time collab. By showcasing products through the eyes of pets, we hit cultural cues while driving both relevance and reach.
Results
Pets of Tarjay was the brand’s first reality-inspired social series, and one of the most talked about social campaigns.