Samsung
AI Home
Category: Influence Behavior
Year: 2025
We proved that
truly smart
technology
adapts to us,
not the other
way around.
We proved that
truly smart technology
adapts to us, not
the other way around.
We proved that
truly smart technology
adapts to us, not
the other way around.
AI is complicated.
And a lot of AI companies love to make lofty promises. But the reality is that adding new home tech to your life can be overwhelming. So we redefined the home for Samsung—not as a place, but as a feeling: personal, intuitive and ever-evolving. Through creative storytelling, we shifted perception of in-home AI from apprehension to genuine interest. Because technology shouldn’t ask you to adapt—it should adapt to you.
- #1 highest performing campaign in Samsung appliance history
- 75% video completion rate (2x our benchmark)
- 6% increase in awareness for SmartThings app
- 1.2B impressions across awareness, consideration and purchase intent
- 5% increase in purchase intent
Press:
-
"We've been working with them since 2024, and they really get and feel our brand...This team really surpassed expectations."
-Allison StranskySamsung America’s CMO on The Current “Big Impression” podcast. →
